Honda introduces Civic Hybrid to Ireland

With the focus on the environment, Honda welcomes the arrival of the Civic Hybrid to its model line-up. Civic IMA is the first commercial application of Honda’s new petrol-electric system known as Integrated Motor Assist (IMA). Having already sold over 150,000 models in Japan and the US, the Civic IMA now comes to Ireland. The IMA was recently awarded World Green Car for 2006 by a jury of 46 international motoring journalists at the World Car of the Year Awards.

Civic IMA will go on sale with immediate effect and will retail in Ireland at €27,995* ex works which includes Continuously Variable Transmission and a very high specification.

Frank Kennedy of Universal Honda, at the introduction of the car, said: “The new Civic has been a tremendous success across Europe since its introduction last year. It has raised the image of Honda with its distinctive styling, setting it apart from other cars on the road and placing it in the premium sector. The arrival of the Civic IMA adds another dimension not only to the Civic range but the Honda range in general”
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