Saturn sprouts green for Vue hybrid's debut
WASHINGTON -- General Motors Corp.'s Saturn division is going to great lengths to tout its green credentials with the launch of a hybrid version of its Vue SUV.
At 10 p.m. Wednesday, workers began building 27-foot by 10-foot greenhouses at three locations in Washington. By 5 a.m. Thursday, they were open for business.
Through Sunday, Saturn expects to hand out 50 bushels of Virginia-grown Granny Smith green apples adorned with Saturn stickers to visitors to the greenhouses, where the automaker is displaying the Green Line Vue.
The four-day Saturn "Greenhouses" event, marking the launch of the Green Line Vue, is designed to introduce consumers to the idea of "going green." Saturn will give away fruit smoothies and seedlings. There will be lectures about gardening. And the automaker will pass out green flip-flops Sunday to finishers of the Marine Corps Marathon, which Saturn is sponsoring. Every automaker wants to be thought of as eco-friendly. And with today's volatile gas prices, being perceived as a maker of fuel-efficient models is an even bigger plus.
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At 10 p.m. Wednesday, workers began building 27-foot by 10-foot greenhouses at three locations in Washington. By 5 a.m. Thursday, they were open for business.
Through Sunday, Saturn expects to hand out 50 bushels of Virginia-grown Granny Smith green apples adorned with Saturn stickers to visitors to the greenhouses, where the automaker is displaying the Green Line Vue.
The four-day Saturn "Greenhouses" event, marking the launch of the Green Line Vue, is designed to introduce consumers to the idea of "going green." Saturn will give away fruit smoothies and seedlings. There will be lectures about gardening. And the automaker will pass out green flip-flops Sunday to finishers of the Marine Corps Marathon, which Saturn is sponsoring. Every automaker wants to be thought of as eco-friendly. And with today's volatile gas prices, being perceived as a maker of fuel-efficient models is an even bigger plus.
posted by anthony m, at Friday, October 27, 2006
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