Nissan blueprint for greener future

Nissan has lost ground to other Japanese manufacturers in the green technology field and raised eyebrows when president Carlos Ghosn dismissed hybrid cars as a “terrible business proposition” last year.

In its “Nissan Green Programme 2010” the company makes reductions in carbon emissions one of its key management performance indicators. The company will also concentrate on fuel-efficiency, with plans to produced an internal combustion engine that will return 100km on 3 litres of fuel by 2010.

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