GM tries to change image to Green Motors
By Chris Isidore, CNNMoney.com senior writer
January 8 2007: 3:51 PM EST
DETROIT (CNNMoney.com) -- General Motors' environmental image is an inconvenient perception for the company.
The automaker, which was essentially the villain in the documentary film "Who killed the electric car?" in 2006, is seen as a big part of the problem by those concerned about the environment and global warming.
And industry experts agree that perception translates into difficulties for GM (Charts).
In an era of high gasoline prices, the automaker that makes Hummers is competing against Toyota (Charts), well known for making fuel-efficient, environmentally friendly hybrids.
Even for buyers who would never purchase a vehicle from either car maker, the image of gas-guzzling GM vs. fuel efficient Toyota is pervasive. And most industry executives and experts agree that fuel efficiency has grown significantly as a factor in the thinking of U.S. buyers over the last year, even if hybrids remain a niche part of the market.
more on this story
January 8 2007: 3:51 PM EST
DETROIT (CNNMoney.com) -- General Motors' environmental image is an inconvenient perception for the company.
The automaker, which was essentially the villain in the documentary film "Who killed the electric car?" in 2006, is seen as a big part of the problem by those concerned about the environment and global warming.
And industry experts agree that perception translates into difficulties for GM (Charts).
In an era of high gasoline prices, the automaker that makes Hummers is competing against Toyota (Charts), well known for making fuel-efficient, environmentally friendly hybrids.
Even for buyers who would never purchase a vehicle from either car maker, the image of gas-guzzling GM vs. fuel efficient Toyota is pervasive. And most industry executives and experts agree that fuel efficiency has grown significantly as a factor in the thinking of U.S. buyers over the last year, even if hybrids remain a niche part of the market.
posted by anthony m, at Monday, January 08, 2007
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