Toyota thinks gas-electric cars are way of future
BY YURI KAGEYAMA
THE ASSOCIATED PRESS
TOKYO -Toyota's commitment to hybrid automobiles was on full display Thursday when it unveiled its most expensive gasoline-electric vehicle yet - the $124,000 luxury sedan Lexus LS.
Executives at Japan's No. 1 automaker are fully convinced that hybrid cars are the way of the future. And they're betting that growing consumer concern about the environment - and higher gas prices - will lure even wealthy buyers to the new model, which went on sale Thursday in Japan for 15 million yen and will arrive later elsewhere.
Executive Vice President Masatami Takimoto denied hybrids were "a transitional technology" that will be replaced by more advanced ecological technology in the future.
story continued
THE ASSOCIATED PRESS
TOKYO -Toyota's commitment to hybrid automobiles was on full display Thursday when it unveiled its most expensive gasoline-electric vehicle yet - the $124,000 luxury sedan Lexus LS.
Executives at Japan's No. 1 automaker are fully convinced that hybrid cars are the way of the future. And they're betting that growing consumer concern about the environment - and higher gas prices - will lure even wealthy buyers to the new model, which went on sale Thursday in Japan for 15 million yen and will arrive later elsewhere.
Executive Vice President Masatami Takimoto denied hybrids were "a transitional technology" that will be replaced by more advanced ecological technology in the future.
story continued
posted by anthony m, at Saturday, May 19, 2007
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