Ikea switches UK car fleet to hybrids
Ikea is switching its entire UK company-car fleet to hybrid vehicles as a prelude to a possible company-wide shift to greener vehicles.
The Swedish retailer said it would trade in its Skoda company cars for Honda Civic hybrids by next year in a pilot programme that it was considering extending to other countries.
The move is a significant one for the growing market for alternative-fuel cars, given the home furnishing group's size and global reach.
It is a coup for Honda, which has seen its rival Toyota achieve global market dominance in hybrid vehicles, which are powered by a combination of an electric motor and a conventional engine.
Honda last week said it was discontinuing production of a hybrid version of its mid-size Accord, US sales of which have trailed behind Toyota's top-selling Prius. However, its hybrid Civics have sold well, and the company is developing a smaller new hybrid car.STORY CONTINUED
The Swedish retailer said it would trade in its Skoda company cars for Honda Civic hybrids by next year in a pilot programme that it was considering extending to other countries.
The move is a significant one for the growing market for alternative-fuel cars, given the home furnishing group's size and global reach.
It is a coup for Honda, which has seen its rival Toyota achieve global market dominance in hybrid vehicles, which are powered by a combination of an electric motor and a conventional engine.
Honda last week said it was discontinuing production of a hybrid version of its mid-size Accord, US sales of which have trailed behind Toyota's top-selling Prius. However, its hybrid Civics have sold well, and the company is developing a smaller new hybrid car.STORY CONTINUED
posted by anthony m, at Monday, June 11, 2007
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