Fisker’s California Dreaming
By LAWRENCE ULRICH
Published: January 12, 2009
IS IT REAL? Henrik Fisker, the chief executive, said it is. The Karma S concept – or “Sunset” -- is a plug-in hybrid two-door, hardtop convertible. It’s an offshoot of the $87,900 Fisker Karma plug-in hybrid that’s scheduled to begin deliveries later this year.
WHAT THEY SAID The Cailfornia-based company founded by Fisker – the designer of such beauties as the BMW Z8 and Aston Martin Vantage – has opened an engineering center in Pontiac, Mich., to help bring the Karma and Sunset to market. Both cars will be assembled by Valmet in Finland in a plant that built the Porsche Cayman and Boxster.
WHAT THEY DIDN’T SAY Whether the company can really, truly find anything close to 15,000 buyers a year for exotic cars with a largely unknown name and unproven technology. Yet Fisker said the company has 1,300 preorders for the Karma, with 22 United States dealers lined up and 18 more in the wings. “With this car, you’re changing what luxury is, projecting a new image of who you are and what you stand for,” Mr. Fisker said.
story continued
Published: January 12, 2009
IS IT REAL? Henrik Fisker, the chief executive, said it is. The Karma S concept – or “Sunset” -- is a plug-in hybrid two-door, hardtop convertible. It’s an offshoot of the $87,900 Fisker Karma plug-in hybrid that’s scheduled to begin deliveries later this year.
WHAT THEY SAID The Cailfornia-based company founded by Fisker – the designer of such beauties as the BMW Z8 and Aston Martin Vantage – has opened an engineering center in Pontiac, Mich., to help bring the Karma and Sunset to market. Both cars will be assembled by Valmet in Finland in a plant that built the Porsche Cayman and Boxster.
WHAT THEY DIDN’T SAY Whether the company can really, truly find anything close to 15,000 buyers a year for exotic cars with a largely unknown name and unproven technology. Yet Fisker said the company has 1,300 preorders for the Karma, with 22 United States dealers lined up and 18 more in the wings. “With this car, you’re changing what luxury is, projecting a new image of who you are and what you stand for,” Mr. Fisker said.
story continued
posted by anthony m, at Wednesday, January 14, 2009
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